Art Deco fashion was heavily influenced by Hollywood stars, socialites and fashion designers, who embraced the luxurious and opulent style. Coco Chanel was one of the most influential fashion icons of the era, known for her sleek and minimalist designs. She revolutionised women’s fashion with her elegant and practical designs, such as the little black dress, which quickly became a timeless classic.
Josephine Baker was another influential figure in the Art Deco fashion world, known for her daring and provocative style. She was often seen in shimmering gowns, beaded dresses and elaborate headpieces, which added a touch of drama and sophistication to her performances. Louise Brooks was also a notable fashion icon of the era, with her signature bob haircut and sleek and elegant style. She was often seen in tailored suits and simple yet stylish dresses, which epitomised the Art Deco aesthetic.
Jean Patou was another influential fashion designer known for his bold colours, geometric patterns, and playful details, Patou injected a dose of fun and whimsy into Art Deco fashion. He experimented with new fabrics like cellophane and jersey, creating fluid, dynamic garments that moved with the wearer. Additionally, Patou was a pioneer of sportswear, blurring the lines between casual and chic. His innovative tennis dresses and beachwear featured geometric prints and sleek cuts, making activewear fashionable and desirable. This influence is evident in the rise of athleisure and the fusion of comfort and style in contemporary fashion.
Another Art Deco icon was Elsa Schiaparelli. Schiaparelli refused to follow the rules, injecting surrealist elements into her designs. Lobster prints, tear-shaped buttons, and trompe l’oeil techniques created fantastical pieces that pushed the boundaries of fashion.
Schiaparelli is also credited with creating the iconic “shocking pink” shade, a vibrant fuchsia that became her signature. Her fearless use of colour and unconventional materials continues to inspire designers who don’t shy away from boldness.